For, let a man be as able & original as he may, he can’t afford to discard knowledge of what 9 Is not the best kind of originality that which comes after a sound apprenticeship? For, let a man be as able & original as he may 10 Is not the best kind of originality that which comes after a sound apprenticeship? That which shall prove to be the blending of a firm conception of, “useful precedent” and the progressive tendencies of an able mind. For, let a man be as able & original 11 Is not the best kind of originality that which comes after a sound apprenticeship? That which shall prove to be the blending of a firm conception of, “useful precedent” and the progressive tendencies of an able mind. 13 Is not the best kind of originality that which comes after a sound apprenticeship? That which shall prove to be the blending of a firm conception of, “useful precedent” and the progressive tendencies of an able mind.įor, let 12 Is not the best kind of originality that which comes after a sound apprenticeship? That which shall prove to be the blending of a firm conception of, “useful precedent” and the progressive tendencies of an able mind. Franklin Gothic is appropriate for any and all headline and body copy when you need smooth power and simple authority, particularly in advertising and publishing situations.ġ8 Is not the best kind of originality that which comes after a sound apprenticeship? That which shall prove to be the blending of a firm conception of, “useful precedent” 16 Is not the best kind of originality that which comes after a sound apprenticeship? That which shall prove to be the blending of a firm conception of, “useful precedent” and the 15 Is not the best kind of originality that which comes after a sound apprenticeship? That which shall prove to be the blending of a firm conception of, “useful precedent” and the progressive 14 Is not the best kind of originality that which comes after a sound apprenticeship? That which shall prove to be the blending of a firm conception of, “useful precedent” and the progressive tendencies of. Franklin Gothic Condensed was also used for subtitles in the Star Wars films. The typeface continues to be seen in many high-profile situations, from books to billboards, was featured on the cover of Lady Gaga's second album, The Fame Monster, is the official typeface of the Museum of Modern Art in New York, and was even the resident typeface of the PBS series The Electric Company. This is URW's digitization of the famous Franklin Gothic, the realist sans-serif typeface originated by Morris Fuller Benton in 1902. AXA Group in the UK use Franklin Gothic Heavy and Book in their Redefining/Standards branding. Digital copies have been made by URW, Elsner+Flake.
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March 2023
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